|While I don't generally sell on-line, sometimes someone sees a painting and wants it. This was painted in Castine in 2014 and bought by a collector in New York City.|
|Marilyn Fairman, Brad Marshall and me painting on the shore of Long Island Sound at Rye's Painters on Location in 2013.|
Although I get hundreds of repins from Pinterest I have never sold anything there. I don’t attempt to sell via my blog, but Jamie Williams Grossman can and does with her Hudson Valley Painter. It’s a model of neat, efficient marketing.
Showing work in person raises the ante, because there are high costs to framing and mounting a show. Still, I prefer physical selling to internet marketing.
|The auction at Rye's Painters on Location, 2013.|
While art festivals can net good sales, I avoid them as a solo businesswoman; it’s a lot of work to schlep, mount and tear down a show of framed paintings.
Instead, N. might consider entering some plein air events near her home. Restrain your work to common board sizes, and you have a great opportunity to sell without a high entry cost. If the work doesn’t sell you can reuse the frame. The real fun is in hanging out with like-minded painters for a day or two.
|Plein air events are an opportunity to hang out with pals as well as sell art. From left, Mira Fink, Crista Pisano, me, Marlene Wiedenbaum, Laura Bianco, Kari Ganoung Ruiz, Tarryl Gabel at Adirondack Plein Air, 2014.|
Many buyers want a sense that the work they’re buying has been judged in the marketplace and found worthy. There is no short-cut to this point, but entering juried shows and being shown in galleries are the two time-honored ways of building a resume.
Sometimes people complain that galleries take “too much” for commissions, but that is money well spent. Even if they only sell a few pieces of your work a year, their bricks-and-mortar stores assure buyers of your professionalism, and the sales process is painless.