There’s no shame in painting what people love, as long as
you do it well.
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Two chattering housewives, 1655, Nicolaes Maes, courtesy Dordrechts
Museum
|
If I weren’t in Buffalo, I could fly to see Nicolaes
Maes: Dutch Master of the Golden Age, opening on February 22 at the
National Gallery in London. (London and Los Angeles are roughly equidistant
from my house, so that’s not as daft as it seems.)
The Dutch Golden Age (the 17th century, roughly) was
when trade brought prosperity to the Netherlands. That, in turn, fostered a flowering
of scientific thought, military might and culture. The conditions that made
this possible were the nation’s recent liberation from Spanish rule, a solid Protestant
work ethic, and the development of a new kind of business: the corporation.
The Dutch East India Company was founded
in 1602. It was the first multinational corporation and it was created by
exchanging shares on the first modern stock exchange. This may seem humdrum to
us, but at a time when for most of the world wealth and poverty were inherited
conditions, it allowed for the creation of thriving merchant and middle classes.
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The Eavesdropper, 1657, Nicolaes Maes, courtesy Dordrechts
Museum
|
Until the Dutch Golden Age, great art was commissioned by
extremely wealthy people, who essentially dictated the tastes of the times. Suddenly,
middle class people were buying art. This radically changed what artists
painted.
The Dutch Reformed church and Dutch nationalism
informed the aesthetic of Golden Age painting. Catholic Baroque was out; simplicity
and Calvinist austerity were in. Dutch art concentrated on reality and ordinary
life at all levels of society. The focus on realism is why the period is
sometimes called Dutch Realism.
Always that realism was invested with meaning. Significant
in this worldview was a rapid growth in landscape painting, particularly as it
represented unique Dutch values and scenes. A windmill on a flat plain or a boat
at sea may seem like tropes today, but they were symbols of heroism to
the audience of the time.
The Dutch painted lavish still lives that seem overly full
and overripe to modern eyes. They were simultaneously objects of beauty,
symbols of abundance, and full of symbolic meaning. Among these are floral vanitas paintings, done
with scientific accuracy while warning us of our ultimate destiny.
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The Virtuous Woman, c. 1656, Nicolaes Maes, courtesy Wallace
Collection
|
Genre
painting underwent a renaissance, because home and hearth were as important
to these middle-class buyers as they were irrelevant to princes elsewhere. Nicolaes Maes was among
the most important of these genre painters. After studying with Rembrandt for
five years, he hung out his shingle, first in Dordrecht and then in Amsterdam.
Like so many artists, he didn’t specialize in the beginning, painting whatever
was necessary to make a living. After about 1660 he focused on lucrative portrait
paintings. It was a good strategy, because he died a very wealthy man.
The contemporary American artist has two broad market paths
open to him. The first is to produce conceptual art that is meaningful to
high-flyers in New York. The second is to produce work that appeals to middle-class
buyers. If the latter is your target audience you can learn a lot by studying
the careers and subjects of Maes and his peers.
There are those who sneer at plein air painting even
as it develops into the largest modern movement in painting. But the critical message of the Dutch Golden
Age is that there’s no shame in painting what people love, as long as you do it
well.











